This item, which has only become popular in the past ten years or so, can be produced in 2 different styles: one is a jacquard model, with yarns of different colours woven together to create logos and text in a maximum of 3 colours, while the other is printed, consisting of a polyester tape, printed with a maximum of 6 colours on front and back.
The total length of the tape is about 1 metre, so the key chain hangs down to about 50cm.